Vienna Shopping

For Vienna shopping, you can choose from over 20,000 stores, everything from haute couture fashion to unique shops selling local crafts…

…with commercial streets and shopping centers available throughout the city.

If you like antiques, you’ll love Vienna, as the city is a major center for antiques in Europe, especially the area around Dorotheum (, the city’s no.1 auction house.

Donauzentrum Vienna Austria

PHOTO: Donauzentrum ( is the city’s largest shopping center. Adjacent to it is Donauplex, an entertainment focused center with restaurants, bars, and movie theaters. To get to Donauzentrum, you can use U-Bahn subway, line U1, with the closest exit being “Kagran“. (address: Wagramerstraße 81/2/3).

Mariahilferstrasse shopping street Vienna Austria

PHOTO: Pictured Mariahilferstrasse (, at 2 km (1.2 miles), is the longest commercial street in Europe, connecting Westbahnhof to the city center. The view is from Westbahnhof end of the street. Shopping center on left of the picture is “LaStafa“. (address: Mariahilfer Strasse 120)

GernGross CityCenter Vienna Austria

PHOTO: Gerngross CityCenter ( is among the biggest shopping centers in Mariahilfer strasse. The mall has seven floors and 30,000 m2 (7.4 acres) of shops. (address: Mariahilfer Strasse 42–48)

Generali Center Mariahilferstrasse Vienna Austria

PHOTO: Also within Mariahilferstrasse, (pictured) Generali Center( is a good place for Vienna shopping, with over 20 stores. (address: Mariahilferstrasse 77)

Millennium City shopping center Vienna Austria

PHOTO: Millennium City ( is one of the most modern shopping centers. The center has 100+ stores and a great location next to the Danube river. U-Bahn subway has a station for line U6, “Handelskai”, adjacent to the mall. (address: Handelskai 94-96)

Kohlmarkt Vienna Austria

PHOTO: In addition to Mariahilferstrasse, shopping streets in Vienna include (pictured) Kohlmarkt. Other popular streets are Graben and Kärntner strasse, both pedestrian streets.

Kaufhaus Steffl Vienna Austria

PHOTO: Kärntner strasse features the pictured ‘Steffl’ shopping center ( The mall is famous for its ‘Sky Bar’ (, on the top floor, with amazing views. Word “Steffl” is a reference to Stephansdom’s tower, locally nicknamed as “Steffl”. (address: Kärntner strasse 19)

Ringstrassen Galerien Vienna Austria

PHOTO: Shopping center Ringstrassen-Galerien (, with 59 boutiques and 8 different restaurants, is specialized in luxury products and fashion. (address: Käntner Ring 5-7)

For local fashion and other products, good place to go are the streets around Vienna’s historic center, especially Kärntner strasse, Graben, and Kohlmarkt.

These three streets, in fact, have locally been nicknamed ‘Golden U’, due to the shape the streets form & for being high-profile shopping areas.

From the ‘Golden U’, you’ll find, for example, Viennese fashion, original Sacher cakes, and Riedel & Lobmeyr glassware.